Inbound Marketing

At this point you’ve probably heard of inbound marketing. It refers to marketing activities that bring prospects in rather than you going out and getting a prospect’s attention, usually with paid media. The core idea with inbound marketing is that you’re earning a prospect’s attention by presenting quality content. This builds trust and differentiates you from competitors. I gives the prospect a reason to engage with you.

Additionally, inbound marketing efforts build search engine ranking. Consistently produced content posted on your website and through social media builds authority in the eyes of search engines and creates even more visibility, thus attracting more prospects.

Creating content consistently and making it easily accessible forms a solid foundation for all marketing activity.

 

We look at inbound marketing as part of your overall marketing system which may include paid media and other outbound lead generation methods to increase awareness of your product or service. Our inbound marketing services include:

  • Content strategy
  • Content generation
  • Lead nurturing
  • Social media management
  • Marketing automation
  • CRM setup
  • Website development or refinement
  • Landing page creation
  • Mobile application development

Inbound Marketing Stats

67% of surveyed B2B companies rated Inbound Marketing as a top three or a very high priority component of their overall marketing strategy for 2015. (Kapost)

B2B customers conduct 12 searches on average before checking a specific brand’s website. (Kapost)

80% of business decision makers favor getting brand information via an article series more than ads. (Content Marketing Institute)

80% of online buyers will spend considerable time reading content published by a brand they are interested in. (The CMA)

63% of B2B Marketers believe video marketing is effective for their business. (Top Rank Blog)