80% of B2B customers found their vendor. Only 20% of vendors found the customer. This means you need to be found online in order to reach these buyers.
In 2009, 48% of companies are increasing the amount of resources allocated to social media marketing. – MarketingSherpa
89% of all web users are using a search engine. 56% listen to audio or watch a video on sites like YouTube. – Pew Research, 2008
Search engines account for 72% of website visits. 83% of B2B buyers use search engines to research and compare vendors yet only 54% of sellers are marketing through search.- ThomasNet
97% of buyers who researched or compared products online took one or more actions online or offline. – ThomasNet
