ClickProspect combines the web and direct mail for a lead generation system that produces double digit response rates and qualified leads.
A simple, themed “intrigue” direct mail piece includes a personal URL or PURL (e.g. www.website.com/bobjones) The simplicity of the piece, and the personalization, generates interest and moves prospects to check out the website.
The flash-based presentation takes the prospect through a series of simple questions. Each question generates a different next question. The series of questions are customized based on the prospects answers.
With each answer, a sales person is notified. The sales person knows exactly which questions are being answered and how long the prospect stayed on each page. After each prospect visit, this information is emailed to the sales person for immediate follow up.
ClickProspect can transform your lead generation efforts and provide you a backbone tool to keep a steady flow of leads flowing to your sales team.
One Response to Interactive Direct Mail
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One has to focus specifically within niches, and leads that are prone to receiving the right contact can provide a great source of customers and ultimately income for the company.