Join the conversation for new business generation

Think of social networks as networking on steriods. A recent survey showed 90% of business owners are engaged in some form of social media. Today you’re just as likely to connect with a prospect on a social network as you are through traditional media, without the cost.

Using social media in business is more than setting up a Facebook page. You can spend tons of time without any results to show for it. Let us help you develop a sound social media strategy and establish benchmarks for measuring results.

You may be tons of email, but it’s still the best way to communicate with your audience. But it’s got to deliver real value. You reader should feel like they should be paying for the information.

Don’t make your email newsletter too long either. Tease stories on your email and continue them on the blog. In fact there are services like feedburner.com that will automatically send out an email when you make a blog post. This might be all you need to do.

We can help you develop an email program projects the right image for your company but consume all your time. The biggest part is simply getting the program established. Once it’s set up and running, you can manage it in house or let us manage it for you.

Email Services Include:

• Email strategy
• Email design and production
• Content writing
• Email marketing software setup
• Email Testing

We help you get the best opportunity to engage with prospects who are already searching for what you offer. A recent study shows that 80% of buyers search for and find a vendor. Only 20% of sales reps find the prospect first. You need to be engaging that 80%. We help you do this through best-practice online marketing strategies that creates a steady flow of traffic, and converts more of that traffic into sales.

A paradigm shift has taken place in marketing. Traditional marketing focused on “outbound” tactics such as direct mail, broadcast media and to a certain extent email. These methods are pushed on prospects by the marketer in hopes that someone qualified prospect would take a second to consume that message at just the right time  and at some point take action.

Inbound marketing acknowledges that the power is with the prospect. Consumers and business prospects control their media flow. They choose when to consume media. That means traditional tactics are not as effective.

Is your online advertising campaign producing results? Maybe you are spending hundreds if not thousands per month on Google Adwords, Yahoo, Bing and others and not getting the level of qualified leads you expect. Or maybe you are getting click throughs but not the number of conversions to a lead or sale you need to make the campaigns profitable.

The actual Adwords ad that’s running is only the tip of the iceberg. There are many other aspects of a succesful campaign. For example, the conversion effectiveness of the landing page (the page the prospect sees when they click your ad) is critical to getting higher conversion.

Let us take a quick look at your current campaign and provide a few recommendations on generating more conversion — and more sales — from your online advertising efforts.

ClickProspect combines the web and direct mail for a lead generation system that produces double digit response rates and qualified leads.

A simple, themed “intrigue” direct mail piece includes a personal URL or PURL (e.g. www.website.com/bobjones) The simplicity of the piece, and the personalization, generates interest and moves prospects to check out the website.

The flash-based presentation takes the prospect through a series of simple questions. Each question generates a different next question. The series of questions are customized based on the prospects answers.

With each answer, a sales person is notified. The sales person knows exactly which questions are being answered and how long the prospect stayed on each page. After each prospect visit, this information is emailed to the sales person for immediate follow up.

ClickProspect can transform your lead generation efforts and provide you a backbone tool to keep a steady flow of leads flowing to your sales team.

Today over 80% of buyers search and find solutions via the Web. Less than 20% of sales result from traditional sales prospecting. Your marketing dollars will stretch much farther on line. A strong web strategy can quickly double and triple the number of prospects and dramatically decrease your overall marketing costs. Squeeze more ROI out of your existing budget by getting more often found online.

If 80% of your buyers are on line, optimizing your online marketing is will pay big dividends. The right B2B online marketing plan will keep your pipeline full and generate a steady stream of qualified prospects calling you.

“Inbound marketing” refers to using your website, blog, social media and other tools to build your credibility and move prospects to take action and contact you. Imagine generating most or all of your qualified leads from an inbound system that costs dramatically less than traditional marketing.

Our four-part ClickProspect system breaks it down into four key areas:

• Attraction: Using paid and organic search engine marketing (SEO/SEM) to get you found online.
• Engagement: The branding and messaging required to develop a relationship with these new visitors and move them to take action.
• Conversion: The process and metrics of moving prospects into your database and closer to a sale.
• Leverage: Strengthening the relationship after conversion and fostering evangelization (referrals).

Contact us today to discuss setting up your own lead generation system and potentially eliminate the need for traditional marketing or sales prospecting.

Employ online strategies including Google, local directories and social media to drive consistent leads or traffic for your business. The  Yellow Pages no longer have a grip on the local business owners’ advertising budgets. With over 70% of consumers searching online for local products and services, it’s a wonder they are still in business!

The Yellow Pages industry is too big to go by the way of the buggy whip just yet, but it does mean that YOU are in control of your budget and the strategies that work to drive your new business efforts. We can help you establish a foundation for getting found in your market and dominate the local search marketing that will produce a steady flow of new

Local business owners grimace at another Yellow Pages contract signing. These days are quickly coming to an end (if not already) as online searches for local products and services continue to climb.

Lose the Yellow Pages and Put That Money Where the Prospects Are.

Most prospects do a quick local search to find a solution. Make sure you’re found, and that your content generates an action. Use the web to build youre credibility and motivate customers to contact you first.

Conversion happens when your prospect takes an action. It might be completing a web form, downloading a white paper — what ever you’ve established as the metric. The conversion “rate” is the number of actions over the total prospects that are actually exposed to your message.

What’s great about driving your marketing online is that everything you do is measurable. This allows you to study the conversion rates of various tactics and campaigns and make improvements over time, lowering cost and increasing ROI.

That’s where the tweaking comes in. A primary factor in an online campaign’s success is the constant refinements to improve results. The most suprising factors of success or faliure can be uncovered through proper testing — colors, type faces, image selection.