Generate more from your marketing by adding online prospecting tools that generate a steady flow of customers calling you.
Inbound lead-generation tactics such as search-engine optimization (SEO), blogging, article marketing and others are helping companies generate a steady stream of qualified leads. Sales teams spend more time selling and less time prospecting.
Most companies still rely in large part on traditional marketing, cold calling and traditional prospecting methods. An effective inbound marketing system can keep the phone ringing. Especially in these economic times, you can’t afford to miss any opportunity to squeeze the maximum amount of return on your marketing.
Today, marketing is about attracting and nurturing prospects. It’s less about finding a target and relentlessly pursuing that game until you bring it in. In fact a recent study showed that over 80% of B2B buyers found the vendor rather than the vendor finding the prospect. Continue reading
