Clickactive Inc. » Online Lead Generation

Generate a steady flow of qualified prospects contacting you.

Darrell Smith — Tue, 05 May 2009 05:11:56 +0000

The Internet has changed the way customers find solutions. It’s harder to get through and when buyers have a need, they usually start online. That means you need to be found, then build the trust that moves you closer to a sale.

We help you establish a lead generation system to get you found online by qualified prospects and convert more of those prospects into sales. A sound online marketing strategy integrates seamlessly with your traditional marketing efforts and increases your overall marketing ROI.

We do this through a four-part part lead generation system.

There's a shift from outbound lead generation to "inbound" marketing.

Darrell Smith — Tue, 05 May 2009 04:57:28 +0000

80% of B2B customers found their vendor. Only 20% of vendors found the customer. This means you need to be found online in order to reach these buyers.

In 2009, 48% of companies are increasing the amount of resources allocated to social media marketing. – MarketingSherpa

89% of all web users are using a search engine. 56% listen to audio or watch a video on sites like YouTube. – Pew Research, 2008

Search engines account for 72% of website visits. 83% of B2B buyers use search engines to research and compare vendors yet only 54% of sellers are marketing through search.- ThomasNet

97% of buyers who researched or compared products online took one or more actions online or offline. – ThomasNet

Squeeze More From Your Marketing Budget

Darrell Smith — Wed, 18 Mar 2009 00:38:51 +0000

Generate more from your marketing by adding online prospecting tools that generate a steady flow of customers calling you.

Inbound lead-generation tactics such as search-engine optimization (SEO), blogging, article marketing and others are helping companies generate a steady stream of qualified leads. Sales teams spend more time selling and less time prospecting.

Most companies still rely in large part on traditional marketing, cold calling and traditional prospecting methods. An effective inbound marketing system can keep the phone ringing. Especially in these economic times, you can’t afford to miss any opportunity to squeeze the maximum amount of return on your marketing.

More Time Fishing Means Less Time Hunting

Darrell Smith — Mon, 16 Mar 2009 05:59:45 +0000

Today, marketing is about attracting and nurturing prospects. It’s less about finding a target and relentlessly pursuing that game until you bring it in. In fact a recent study showed that over 80% of B2B buyers found the vendor rather than the vendor finding the prospect.

If our prospects are seeking and finding the solution rather than waiting for the vendor to knock on their door, then you need to make sure you’re in the right place at the right time. That’s what inbound marketing is all about. It’s about being found, demonstrating your expertise through quality content and then nurturing those prospects toward the sale.

Build Traffic & Trust Through Great Content

Darrell Smith — Thu, 12 Mar 2009 03:31:12 +0000

Online content demonstrates your expertise. And you don’t have to write everything. By using your site as a filter for other content, you provide value. You find good content and provide your insights. It’s all a part of developing your presence on line.