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Monthly Archives: August 2009

google-adwordsIs your online advertising campaign producing results? Maybe you are spending hundreds if not thousands per month on Google Adwords, Yahoo, Bing and others and not getting the level of qualified leads you expect. Or maybe you are getting click throughs but not the number of conversions to a lead or sale you need to make the campaigns profitable.

The actual Adwords ad that’s running is only the tip of the iceberg. There are many other aspects of a succesful campaign. For example, the conversion effectiveness of the landing page (the page the prospect sees when they click your ad) is critical to getting higher conversion.

Let us take a quick look at your current campaign and provide a few recommendations on generating more conversion — and more sales — from your online advertising efforts.

ClickProspect combines the web and direct mail for a lead generation system that produces double digit response rates and qualified leads.

A simple, themed “intrigue” direct mail piece includes a personal URL or PURL (e.g. www.website.com/bobjones) The simplicity of the piece, and the personalization, generates interest and moves prospects to check out the website.

The flash-based presentation takes the prospect through a series of simple questions. Each question generates a different next question. The series of questions are customized based on the prospects answers.

With each answer, a sales person is notified. The sales person knows exactly which questions are being answered and how long the prospect stayed on each page. After each prospect visit, this information is emailed to the sales person for immediate follow up.

ClickProspect can transform your lead generation efforts and provide you a backbone tool to keep a steady flow of leads flowing to your sales team.