Inbound lead-generation tactics such as search-engine optimization (SEO), blogging, article marketing and others are helping companies generate a steady stream of qualified leads. Sales teams spend more time selling and less time prospecting. Today many companies still rely in large part on cold calling and “starting from zero” prospecting methods. An effective inbound marketing system can keep the phone ringing. Especially in these economic times, you can’t afford to miss any opportunity to squeeze the maximum amount of return on your marketing.
