Put to work social media, blogs, search engine marketing and creative marketing strategies to generate a steady flow of traffic . . . and convert more of that traffic into sales.
Social Media Marketing
Join the conversation for new business generation Think of social networks as networking on steriods. A recent survey showed 90% of business owners are engaged in some form of social media. Today you're just as likely to connect with a prospect on a social network as you are through traditional media, without the cost. Using social media in business is more than setting up a Facebook page. You can spend tons of time without any results to show for it. Let us help you develop a sound social media strategy and establish benchmarks for measuring results.
Email Marketing
You may be tons of email, but it's still the best way to communicate with your audience. But it's got to deliver real value. You reader should feel like they should be paying for the information. Don't make your email newsletter too long either. Tease stories on your email and continue them on the blog. In fact there are services like feedburner.com that will automatically send out an email when you make a blog post. This might be all you need to do. We can help you develop an email program projects the right image for your company but consume all your ...
Create a System Where Qualified Prospects Call You.
We help you get the best opportunity to engage with prospects who are already searching for what you offer. A recent study shows that 80% of buyers search for and find a vendor. Only 20% of sales reps find the prospect first. You need to be engaging that 80%. We help you do this through best-practice online marketing strategies that creates a steady flow of traffic, and converts more of that traffic into sales.
What is Inbound Marketing?
A paradigm shift has taken place in marketing. Traditional marketing focused on "outbound" tactics such as direct mail, broadcast media and to a certain extent email. These methods are pushed on prospects by the marketer in hopes that someone qualified prospect would take a second to consume that message at just the right time and at some point take action. Inbound marketing acknowledges that the power is with the prospect. Consumers and business prospects control their media flow. They choose when to consume media. That means traditional tactics are not as effective.
AdWords & PPC Marketing
Is your online advertising campaign producing results? Maybe you are spending hundreds if not thousands per month on Google Adwords, Yahoo, Bing and others and not getting the level of qualified leads you expect. Or maybe you are getting click throughs but not the number of conversions to a lead or sale you need to make the campaigns profitable. The actual Adwords ad that's running is only the tip of the iceberg. There are many other aspects of a succesful campaign. For example, the conversion effectiveness of the landing page (the page the prospect sees when they click your ad) is ...
Interactive Direct Mail
ClickProspect combines the web and direct mail for a lead generation system that produces double digit response rates and qualified leads. A simple, themed "intrigue" direct mail piece includes a personal URL or PURL (e.g. www.website.com/bobjones) The simplicity of the piece, and the personalization, generates interest and moves prospects to check out the website. The flash-based presentation takes the prospect through a series of simple questions. Each question generates a different next question. The series of questions are customized based on the prospects answers. With each answer, a sales person is notified. The sales person knows exactly which questions are being answered and ...
B2B Lead Generation
Today over 80% of buyers search and find solutions via the Web. Less than 20% of sales result from traditional sales prospecting. Your marketing dollars will stretch much farther on line. A strong web strategy can quickly double and triple the number of prospects and dramatically decrease your overall marketing costs. Squeeze more ROI out of your existing budget by getting more often found online. If 80% of your buyers are on line, optimizing your online marketing is will pay big dividends. The right B2B online marketing plan will keep your pipeline full and generate a steady stream of qualified prospects ...
Inbound Marketing Strategy
"Inbound marketing" refers to using your website, blog, social media and other tools to build your credibility and move prospects to take action and contact you. Imagine generating most or all of your qualified leads from an inbound system that costs dramatically less than traditional marketing. Our four-part ClickProspect system breaks it down into four key areas: Attraction: Using paid and organic search engine marketing (SEO/SEM) to get you found online. Engagement: The branding and messaging required to develop a relationship with these new visitors and move them to take action. Conversion: The process and metrics of moving prospects into your ...
Local SEO Consulting
Employ online strategies including Google, local directories and social media to drive consistent leads or traffic for your business. The Yellow Pages no longer have a grip on the local business owners' advertising budgets. With over 70% of consumers searching online for local products and services, it's a wonder they are still in business! The Yellow Pages industry is too big to go by the way of the buggy whip just yet, but it does mean that YOU are in control of your budget and the strategies that work to drive your new business efforts. We can help you establish a ...
Convert and Tweak
Conversion happens when your prospect takes an action. It might be completing a web form, downloading a white paper -- what ever you've established as the metric. The conversion "rate" is the number of actions over the total prospects that are actually exposed to your message. What's great about driving your marketing online is that everything you do is measurable. This allows you to study the conversion rates of various tactics and campaigns and make improvements over time, lowering cost and increasing ROI. That's where the tweaking comes in. A primary factor in an online campaign's success is the constant refinements to ...
Clickactive Marketing Solutions
B2B Lead Generation
Today over 80% of buyers search and find solutions via the Web. Less than 20% of...
Inbound Marketing Strategy
“Inbound marketing” refers to using your website, blog, social media...
Local SEO Consulting
Employ online strategies including Google, local directories and social media to...
Read More Posts From Clickactive Marketing Solutions
Inbound Marketing Services
Social Media MarketingJoin the conversation for new business generation Think of social networks as networking...
Email Marketing
You may be tons of email, but it’s still the best way to communicate with your...
AdWords & PPC Marketing
Is your online advertising campaign producing results? Maybe you are spending hundreds...
Read More Posts From Inbound Marketing Services
RECENT Blog POSTS
Create a System Where Qualified Prospects Call You.We help you get the best opportunity to engage with prospects who are already searching for what you offer. A recent study shows that 80% of buyers search for and find a vendor. Only 20% of sales reps find the prospect first. You need to be engaging that 80%. We help you do this through best-practice online marketing strategies that creates a steady... [Read more . . . ]
What is Inbound Marketing?
A paradigm shift has taken place in marketing. Traditional marketing focused on “outbound” tactics such as direct mail, broadcast media and to a certain extent email. These methods are pushed on prospects by the marketer in hopes that someone qualified prospect would take a second to consume that message at just the right time and at some... [Read more . . . ]
How To Use Twitter For Small Business
Anita Campbell breaks it down for you in her new – and free – 137 Twitter Tips for Small Business Guide. Download a free copy now. Read More →
If You're Searched, Will You Be Found?
A recent study by online research firm MarketingSherpa asked 4,000 B2B decision makers how they chose a new vendor: 80% said they found the vendor; 20% said the vendor found them. Translation: You need to be found by search engines to even have a chance at the business. On the home front, over 70% of consumers now use the internet as their primary business... [Read more . . . ]
A Social Media Primer
Exactly what am I supposed to do? You might be asking yourself this question when it comes to social media. Here’s a good overview of various social media. Social Media Primer: Facebook and Twitter View more presentations from Laura Short. Read More →
Create Presentations Online Easily With 280Slides.net
A cool tool I came across this weekend. 280slides.net allows you to create and deliver presentations online. The interface is simple and easy to use. It feels a lot like Powerpoint, but with fewer buttons to confuse me. You can download your finished presentation in Powerpoint 2007 format, post it to Slideshare.net (another great tool if you haven’t... [Read more . . . ]
Read More Posts From Blog
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Attract More Leads.
Regardless of what business you're in, you can generate steady flow of new customers with an effective on-line marketing system. Some companies have eliminated prospecting and traditional marketing altogether through effective inbound marketing.